stdClass Object
(
    [id] => 16533
    [title] => The Powerful and Limited Body
    [alias] => il-limite-e-la-potenza-2
    [introtext] => 
Listen to the human body's memories and teachings.
By Luigino Bruni
Published in Avvenire on June 02, 2013
A new understanding of the human body can increase employment and improve the economy. Real bodies, our bodies, are ignored while people adore, praise and worship fake human figures. Young models are consumed as products while old, sick and weary people are rejected by society. Great enterprises and the financial market can collapse due to the exploitation of the human body. 
Any institution that disregards people and their bodies works against human dignity. 
    [fulltext] => 
Farms and factories entailed tough yet human-centered activities; colleagues could interact in person.
Today, workers, customers, suppliers and colleagues often don't know each other personally. Likewise, directors no longer meet with their employees (apart from the occasional video-conference). In these companies, the work force is comprised of numbers, records and costs, but not people.
When workers lose their corporeal individuality, they become no more than mere tools.
An accurate evaluation of a person presumes contact. An evaluator needs to see people's faces, the color in their cheeks and the glitter of their eyes, and to smell their scent. A handshake is also important; a trembling or sweaty hand often influences personal impressions. Headhunters do not treat job applicants like real people; they are just numbers on a computer and potential resources to be used. They exclude candidates before even meeting with them. Human nature relies on human bodies.
No philosophical or theological theory defines Man better than the human body itself. Human beings are as fragile as a grass blade and made “a little lower than the angels” (psalm 8). The Song of Songs praises the human body while the Ecclesiastes disparages it. A true understanding of the body and human relations must take both approaches into account. Horizons seen in a dusk sky are hidden at dawn, like the body just before it ceases to be. Human nature is ambiguous; we are neither bodiless immortal angels nor mere grass on the ground. 
The five senses are as important as the body itself. True fulfilling human encounters activate them all, including taste. Members of a community – family, church, company – should eat together often to avoid crises. Don Abbondino, the director, and Agnese, the worker of a company, rarely sit at the same table. Although an arduous task, companies should guarantee shared business meals.
Every human body has limits, which reveal both individuality and reciprocity. Who has never sent an email or an SMS containing words that one wouldn't use in person? Written phrases like “I love you” or “leave me alone” are quite common. The same expressions said to someone while looking into their eyes and – consider the first phrase – holding their hands are much more compelling. People must accept their corporeal limits and build a new relationship in every stage of their body's life. They will then be able to bring about a new social pact for a healthier society, which will guarantee welfare States that are economically sustainable. Bodies grow old, weary and eventually die; those who do not accept this natural process are chronically ill. A physical sickness should not be rejected; we must welcome it as a part of our lives. By embracing our human vulnerability, wounds (vulnus) and the inevitability of death, we will be able to follow after S. Francis and say, “our Sister Bodily Death”.
It is not only the children who learn about the world through bodily sensations.
Knowledge of things comes from touch. Today, people do not use their bodies and hands to learn and to work, which results in the crisis of labor. An intellectual is only able to create through physical work; toil is inevitable to conceive new concepts.
People can foster a trust-filled civilization if they reconcile themselves to their bodies' natural maturation. Vows, like marriage, represent a commitment to someone's body; they include the blessings and wounds that engagement my cause. Loyalty must be embodied to be true.
People need to cry together and embrace each other to reach reconciliation; telephone and Skype calls or legal forgiveness letters aren't enough. When Jacob and Esau overcame their sever hostility, wounds and misunderstandings, they “wept together”.
Cultures that flourished again after decline had to first reconcile themselves to human limitations and death. Likewise, the Risen One bore the stigmata of His wounds.
We must come to terms with our bodies to learn the old art of true human relations. This art grows more rare, and very few can teach it. There is an increasing ignorance about relationships, particularly among managers and directors. Women, mothers in particular, know both the limits and the extraordinary powers of the the human body. Nurses are also body specialists; they establish a relationship with patients through touch. Once a doctor healed my sickness by coming to see me. He explained to me, “The doctor is the first cure for any sickness.” Nurses and nuns should be members of hospitals' executive offices. The latter are inspired by their mission to recognize the patients' blessings, which exist besides their wounds. Instead, hospital directors usually don't see the patients, let alone touch them. Let us learn from our corporeal nature. Each person's body has many things to teach us.
A few are beautiful, others forgotten, but all our essential for our well-being.
Further commentaries by Luigino Bruni in Avvenire are available through the Avvenire Editorial
Translated by Cristian Sebok
    [checked_out] => 0
    [checked_out_time] => 0000-00-00 00:00:00
    [catid] => 888
    [created] => 2013-06-01 22:00:00
    [created_by] => 64
    [created_by_alias] => Luigino Bruni
    [state] => 1
    [modified] => 2020-08-23 20:47:43
    [modified_by] => 609
    [modified_by_name] => Super User
    [publish_up] => 2013-06-01 22:00:00
    [publish_down] => 0000-00-00 00:00:00
    [images] => {"image_intro":"","float_intro":"","image_intro_alt":"","image_intro_caption":"","image_fulltext":"","float_fulltext":"","image_fulltext_alt":"","image_fulltext_caption":""}
    [urls] => {"urla":null,"urlatext":"","targeta":"","urlb":null,"urlbtext":"","targetb":"","urlc":null,"urlctext":"","targetc":""}
    [attribs] => {"show_title":"","link_titles":"","show_intro":"","show_category":"","link_category":"","show_parent_category":"","link_parent_category":"","show_author":"","link_author":"","show_create_date":"","show_modify_date":"","show_publish_date":"","show_item_navigation":"","show_icons":"","show_print_icon":"","show_email_icon":"","show_vote":"","show_hits":"","show_noauth":"","urls_position":"","alternative_readmore":"","article_layout":"","show_publishing_options":"","show_article_options":"","show_urls_images_backend":"","show_urls_images_frontend":""}
    [metadata] => {"robots":"","author":"","rights":"","xreference":""}
    [metakey] => 
    [metadesc] => 
    [access] => 1
    [hits] => 3499
    [xreference] => 
    [featured] => 0
    [language] => en-GB
    [on_img_default] => 1
    [readmore] => 5774
    [ordering] => 157
    [category_title] => EN - Avvenire Editorials
    [category_route] => economia-civile/it-editoriali-vari/it-varie-editoriali-avvenire
    [category_access] => 1
    [category_alias] => en-avvenire-editorial
    [published] => 1
    [parents_published] => 1
    [lft] => 79
    [author] => Luigino Bruni
    [author_email] => ferrucci.anto@gmail.com
    [parent_title] => IT - Editoriali vari
    [parent_id] => 893
    [parent_route] => economia-civile/it-editoriali-vari
    [parent_alias] => it-editoriali-vari
    [rating] => 0
    [rating_count] => 0
    [alternative_readmore] => 
    [layout] => 
    [params] => Joomla\Registry\Registry Object
        (
            [data:protected] => stdClass Object
                (
                    [article_layout] => _:default
                    [show_title] => 1
                    [link_titles] => 1
                    [show_intro] => 1
                    [info_block_position] => 0
                    [info_block_show_title] => 1
                    [show_category] => 1
                    [link_category] => 1
                    [show_parent_category] => 1
                    [link_parent_category] => 1
                    [show_associations] => 0
                    [flags] => 1
                    [show_author] => 0
                    [link_author] => 0
                    [show_create_date] => 1
                    [show_modify_date] => 0
                    [show_publish_date] => 1
                    [show_item_navigation] => 1
                    [show_vote] => 0
                    [show_readmore] => 0
                    [show_readmore_title] => 0
                    [readmore_limit] => 100
                    [show_tags] => 1
                    [show_icons] => 1
                    [show_print_icon] => 1
                    [show_email_icon] => 1
                    [show_hits] => 0
                    [record_hits] => 1
                    [show_noauth] => 0
                    [urls_position] => 1
                    [captcha] => 
                    [show_publishing_options] => 1
                    [show_article_options] => 1
                    [save_history] => 1
                    [history_limit] => 10
                    [show_urls_images_frontend] => 0
                    [show_urls_images_backend] => 1
                    [targeta] => 0
                    [targetb] => 0
                    [targetc] => 0
                    [float_intro] => left
                    [float_fulltext] => left
                    [category_layout] => _:blog
                    [show_category_heading_title_text] => 0
                    [show_category_title] => 0
                    [show_description] => 0
                    [show_description_image] => 0
                    [maxLevel] => 0
                    [show_empty_categories] => 0
                    [show_no_articles] => 1
                    [show_subcat_desc] => 0
                    [show_cat_num_articles] => 0
                    [show_cat_tags] => 1
                    [show_base_description] => 1
                    [maxLevelcat] => -1
                    [show_empty_categories_cat] => 0
                    [show_subcat_desc_cat] => 0
                    [show_cat_num_articles_cat] => 0
                    [num_leading_articles] => 0
                    [num_intro_articles] => 14
                    [num_columns] => 2
                    [num_links] => 0
                    [multi_column_order] => 1
                    [show_subcategory_content] => -1
                    [show_pagination_limit] => 1
                    [filter_field] => hide
                    [show_headings] => 1
                    [list_show_date] => 0
                    [date_format] => 
                    [list_show_hits] => 1
                    [list_show_author] => 1
                    [list_show_votes] => 0
                    [list_show_ratings] => 0
                    [orderby_pri] => none
                    [orderby_sec] => rdate
                    [order_date] => published
                    [show_pagination] => 2
                    [show_pagination_results] => 1
                    [show_featured] => show
                    [show_feed_link] => 1
                    [feed_summary] => 0
                    [feed_show_readmore] => 0
                    [sef_advanced] => 1
                    [sef_ids] => 1
                    [custom_fields_enable] => 1
                    [show_page_heading] => 0
                    [layout_type] => blog
                    [menu_text] => 1
                    [menu_show] => 1
                    [secure] => 0
                    [helixultimatemenulayout] => {"width":600,"menualign":"right","megamenu":0,"showtitle":1,"faicon":"","customclass":"","dropdown":"right","badge":"","badge_position":"","badge_bg_color":"","badge_text_color":"","layout":[]}
                    [helixultimate_enable_page_title] => 1
                    [helixultimate_page_title_alt] => Avvenire Editorials
                    [helixultimate_page_subtitle] => Civil Economy
                    [helixultimate_page_title_heading] => h2
                    [page_title] => Avvenire Editorials
                    [page_description] => 
                    [page_rights] => 
                    [robots] => 
                    [access-view] => 1
                )

            [initialized:protected] => 1
            [separator] => .
        )

    [displayDate] => 2013-06-01 22:00:00
    [tags] => Joomla\CMS\Helper\TagsHelper Object
        (
            [tagsChanged:protected] => 
            [replaceTags:protected] => 
            [typeAlias] => 
            [itemTags] => Array
                (
                )

        )

    [slug] => 16533:il-limite-e-la-potenza-2
    [parent_slug] => 893:it-editoriali-vari
    [catslug] => 888:en-avvenire-editorial
    [event] => stdClass Object
        (
            [afterDisplayTitle] => 
            [beforeDisplayContent] => 
            [afterDisplayContent] => 
        )

    [text] => 
Listen to the human body's memories and teachings.
By Luigino Bruni
Published in Avvenire on June 02, 2013
A new understanding of the human body can increase employment and improve the economy. Real bodies, our bodies, are ignored while people adore, praise and worship fake human figures. Young models are consumed as products while old, sick and weary people are rejected by society. Great enterprises and the financial market can collapse due to the exploitation of the human body. 
Any institution that disregards people and their bodies works against human dignity. 
    [jcfields] => Array
        (
        )

    [type] => intro
    [oddeven] => item-odd
)

stdClass Object
(
    [id] => 16536
    [title] => Ask the Youth
    [alias] => chiediamo-ai-giovani-2
    [introtext] => 
Commentary – The Spirit that creates labor.
By Luigino Bruni
Published in Avvenire on May 12, 2013
Our crisis arises from more than just financial causes. Despite the improving condition of the stock market and the financial spreads, the unemployment rate, particularly among the youth, has not decreased. The economies of Italy and southern Europe are sick. They have been struggling against recession for decades, and speculative finance has only accelerated their decline.
    [fulltext] => 
The trauma of these troubled years could have been lessened if financial system had supported innovation rather than speculation and if economists had focused on long term rather than short term shortsighted analyses. However, economic decay and declining productivity were unavoidable; they smoldered under the ashes of society. Our present and future are uncertain; work must be reinvented, and it will be far different than anything we and our parents have ever known.
Job creation is a demanding task that requires action on multiple levels and involves minds and souls. To build a healthy society, we should start with children and reinvent the symbols that prepare them to work in the future. Society has taken away the images and symbols of labor from childhood.
A common language is necessary to reconnect the different generations that no longer understand each other. In our childhoods, we used to play with bulldozers, tractors, dolls and toy workers; these represented our future professions. We were also influenced by the jobs of grownups and stories at school and from the elderly about professions. As we played we were preparing ourselves for our future professions. Today, children play with virtual four-head monsters, spending most of their time alone with their mobiles or in front of the TV; these activities don't involve symbols of labor. Through the organization of games, soccer matches, treasure hunts and races, children used to learn how to cooperate, compete, solve conflicts, and accept defeat and shortcomings. They were developing a basic character that is necessary for a successful professional life.
We are in dire need to create new images of professionals and to foster the aspiration to work for our children. How can young people decide on a profession that they haven't seen nor dreamed of as a child? How can they cooperate in businesses without learning cooperation? We call on artists to use poetry, literature, cartoons, tales, games and architecture to introduce children and young people to labor and community life through stories and images.
It is also vital to create jobs so that the youth of both present and future will not be unemployed.
People can only help the youth effectively if they are aware that the youth alone know what is best for them. Our society is lacking in the civil virtue of this ethical awareness.
Baden Powell, the founder of the Scouts, used to wisely say, “Ask the boy”. Healthy relations between adults and youngsters are based on this simple idea. He had a true, universal and charismatic insight.
This expression is one of the most clear applications of the “subsidiarity principle” in education. It affirms that an adult should not do what a child can do; children should figure out how to solve problems on their own. Likewise, young workers should show us how to resolve youth unemployment. Adults must help, but they can only do so effectively if they listen to the youth and fully believe in their capabilities. Young people are unemployed because we don't ask them the right questions nor give them helpful advice. Thus, they are unable to produce income, develop their career, and utilize their full potential and abilities. We need to be clever to learn how to read their hearts and souls. Many of the professional skills that young people possess are hidden even to themselves. Don Bosco, an expert on youth and labor, once had the following conversation with a young man named Bartolomeo Garelli: “How old are you?”, “I'm 16”. “Do you know how to read and write?”, “No, I don't”. “Do you sing?”, “Nope”. “Do you know how to whistle?”, “Yes!” Bartolomeo could whistle and was able to do many other things as well. According to the Salesians, educators should assist young people in finding their own potential by listening and asking them the right questions. Education is the process of seeing talents beyond appearances and helping them to emerge (revealing and developing those once hidden qualities).
If Baden Powell and Don Bosco (and other charismatic educators) lived today, they would agree with current competent educators that youth unemployment destroys public happiness. Four out of every ten young workers are unemployed, and three of those employed work part-time in unsatisfying jobs. As the bible says, the youth are our families' paradise. However, young people, jobless and without hope, have no other alternative to emigration. Old immigrants have seen their grandchildren hit the road filled with sorrow. Just like those before, these new travelers leave in pursuit of bread and a hopeful future; they shed tears and leave their loved ones behind, weeping. They flee from a cold, arid and filthy land that no longer produces jobs. Economic policy isn't enough to revitalize, cleanse and “warm up” this land. The nation needs a Spirit that gives strength and life while increasing efficiency and productivity. This Spirit will give new enthusiasm to many people, young and old, who have lost hope in life and faith in the future. “Come father of the poor!” Come father of the youth!
Further commentaries by Luigino Bruni in Avvenire are available through the Avvenire Editorial
Translated by Cristian Sebok
    [checked_out] => 0
    [checked_out_time] => 0000-00-00 00:00:00
    [catid] => 888
    [created] => 2013-05-18 22:00:00
    [created_by] => 64
    [created_by_alias] => Luigino Bruni
    [state] => 1
    [modified] => 2020-08-23 20:47:43
    [modified_by] => 609
    [modified_by_name] => Super User
    [publish_up] => 2013-05-18 22:00:00
    [publish_down] => 0000-00-00 00:00:00
    [images] => {"image_intro":"","float_intro":"","image_intro_alt":"","image_intro_caption":"","image_fulltext":"","float_fulltext":"","image_fulltext_alt":"","image_fulltext_caption":""}
    [urls] => {"urla":null,"urlatext":"","targeta":"","urlb":null,"urlbtext":"","targetb":"","urlc":null,"urlctext":"","targetc":""}
    [attribs] => {"show_title":"","link_titles":"","show_intro":"","show_category":"","link_category":"","show_parent_category":"","link_parent_category":"","show_author":"","link_author":"","show_create_date":"","show_modify_date":"","show_publish_date":"","show_item_navigation":"","show_icons":"","show_print_icon":"","show_email_icon":"","show_vote":"","show_hits":"","show_noauth":"","urls_position":"","alternative_readmore":"","article_layout":"","show_publishing_options":"","show_article_options":"","show_urls_images_backend":"","show_urls_images_frontend":""}
    [metadata] => {"robots":"","author":"","rights":"","xreference":""}
    [metakey] => 
    [metadesc] => 
    [access] => 1
    [hits] => 3754
    [xreference] => 
    [featured] => 0
    [language] => en-GB
    [on_img_default] => 1
    [readmore] => 5942
    [ordering] => 222
    [category_title] => EN - Avvenire Editorials
    [category_route] => economia-civile/it-editoriali-vari/it-varie-editoriali-avvenire
    [category_access] => 1
    [category_alias] => en-avvenire-editorial
    [published] => 1
    [parents_published] => 1
    [lft] => 79
    [author] => Luigino Bruni
    [author_email] => ferrucci.anto@gmail.com
    [parent_title] => IT - Editoriali vari
    [parent_id] => 893
    [parent_route] => economia-civile/it-editoriali-vari
    [parent_alias] => it-editoriali-vari
    [rating] => 0
    [rating_count] => 0
    [alternative_readmore] => 
    [layout] => 
    [params] => Joomla\Registry\Registry Object
        (
            [data:protected] => stdClass Object
                (
                    [article_layout] => _:default
                    [show_title] => 1
                    [link_titles] => 1
                    [show_intro] => 1
                    [info_block_position] => 0
                    [info_block_show_title] => 1
                    [show_category] => 1
                    [link_category] => 1
                    [show_parent_category] => 1
                    [link_parent_category] => 1
                    [show_associations] => 0
                    [flags] => 1
                    [show_author] => 0
                    [link_author] => 0
                    [show_create_date] => 1
                    [show_modify_date] => 0
                    [show_publish_date] => 1
                    [show_item_navigation] => 1
                    [show_vote] => 0
                    [show_readmore] => 0
                    [show_readmore_title] => 0
                    [readmore_limit] => 100
                    [show_tags] => 1
                    [show_icons] => 1
                    [show_print_icon] => 1
                    [show_email_icon] => 1
                    [show_hits] => 0
                    [record_hits] => 1
                    [show_noauth] => 0
                    [urls_position] => 1
                    [captcha] => 
                    [show_publishing_options] => 1
                    [show_article_options] => 1
                    [save_history] => 1
                    [history_limit] => 10
                    [show_urls_images_frontend] => 0
                    [show_urls_images_backend] => 1
                    [targeta] => 0
                    [targetb] => 0
                    [targetc] => 0
                    [float_intro] => left
                    [float_fulltext] => left
                    [category_layout] => _:blog
                    [show_category_heading_title_text] => 0
                    [show_category_title] => 0
                    [show_description] => 0
                    [show_description_image] => 0
                    [maxLevel] => 0
                    [show_empty_categories] => 0
                    [show_no_articles] => 1
                    [show_subcat_desc] => 0
                    [show_cat_num_articles] => 0
                    [show_cat_tags] => 1
                    [show_base_description] => 1
                    [maxLevelcat] => -1
                    [show_empty_categories_cat] => 0
                    [show_subcat_desc_cat] => 0
                    [show_cat_num_articles_cat] => 0
                    [num_leading_articles] => 0
                    [num_intro_articles] => 14
                    [num_columns] => 2
                    [num_links] => 0
                    [multi_column_order] => 1
                    [show_subcategory_content] => -1
                    [show_pagination_limit] => 1
                    [filter_field] => hide
                    [show_headings] => 1
                    [list_show_date] => 0
                    [date_format] => 
                    [list_show_hits] => 1
                    [list_show_author] => 1
                    [list_show_votes] => 0
                    [list_show_ratings] => 0
                    [orderby_pri] => none
                    [orderby_sec] => rdate
                    [order_date] => published
                    [show_pagination] => 2
                    [show_pagination_results] => 1
                    [show_featured] => show
                    [show_feed_link] => 1
                    [feed_summary] => 0
                    [feed_show_readmore] => 0
                    [sef_advanced] => 1
                    [sef_ids] => 1
                    [custom_fields_enable] => 1
                    [show_page_heading] => 0
                    [layout_type] => blog
                    [menu_text] => 1
                    [menu_show] => 1
                    [secure] => 0
                    [helixultimatemenulayout] => {"width":600,"menualign":"right","megamenu":0,"showtitle":1,"faicon":"","customclass":"","dropdown":"right","badge":"","badge_position":"","badge_bg_color":"","badge_text_color":"","layout":[]}
                    [helixultimate_enable_page_title] => 1
                    [helixultimate_page_title_alt] => Avvenire Editorials
                    [helixultimate_page_subtitle] => Civil Economy
                    [helixultimate_page_title_heading] => h2
                    [page_title] => Avvenire Editorials
                    [page_description] => 
                    [page_rights] => 
                    [robots] => 
                    [access-view] => 1
                )

            [initialized:protected] => 1
            [separator] => .
        )

    [displayDate] => 2013-05-18 22:00:00
    [tags] => Joomla\CMS\Helper\TagsHelper Object
        (
            [tagsChanged:protected] => 
            [replaceTags:protected] => 
            [typeAlias] => 
            [itemTags] => Array
                (
                )

        )

    [slug] => 16536:chiediamo-ai-giovani-2
    [parent_slug] => 893:it-editoriali-vari
    [catslug] => 888:en-avvenire-editorial
    [event] => stdClass Object
        (
            [afterDisplayTitle] => 
            [beforeDisplayContent] => 
            [afterDisplayContent] => 
        )

    [text] => 
Commentary – The Spirit that creates labor.
By Luigino Bruni
Published in Avvenire on May 12, 2013
Our crisis arises from more than just financial causes. Despite the improving condition of the stock market and the financial spreads, the unemployment rate, particularly among the youth, has not decreased. The economies of Italy and southern Europe are sick. They have been struggling against recession for decades, and speculative finance has only accelerated their decline.
    [jcfields] => Array
        (
        )

    [type] => intro
    [oddeven] => item-odd
)

stdClass Object
(
    [id] => 16538
    [title] => Back to the Theaters
    [alias] => back-to-the-theaters
    [introtext] => 
Commentary – The market and human relationships.
By Luigino Bruni
Published in Avvenire on May 5, 2013
Movie theaters are not only businesses but a unique means to build relationships. However, lately a great number of them have had to close down due to the crisis. Unfortunately, they have been replaced by goods that better respond to the demands of today's consumeristic, lonely individuals. Some believe this change is a result of the law of the market. I agree that the market does sell goods against loneliness, and that the demand for such goods was created by the market itself. However, only a sector of the market.
    [fulltext] => 
One does not need to read economic and sociological studies to recognize the significant difference between going to a movie theater versus a “home-theater experience”; this difference is especially pronounced when the first is experienced with friends and the second while alone in front of a PC. To go to the movies with friends implies an investment of time. One has to dress up, go to the theater, and discuss which film to see with others. Often the final selection differs from one's personal preference (thanks to friends, I have discovered many splendid movies that I would not have otherwise seen). Friends talk to each other before, during and, most importantly, after the film. Thus, the movie, which on its own is a simple consumer good, brings people together and becomes a relational good; such goods are produced or consumed together as a shared experience. The shared emotions elicited during certain scenes can be so enjoyable that one will go again to the movies with other friends (hoping to experience the same mutual feelings again). In fact, two and a half centuries ago, Adam Smith wrote that shared emotions are one of the major sources of people's happiness. When one watches a movie alone at home or on the TV, there are hardly any shared emotions and relational goods involved; seeing Amarcord in a theater is completely different from seeing it on a PC. These two experiences represent two very different categories of goods, which, unfortunately, are considered by the market to be equivalent.
Let's explore this topic further. In the recent past, people had to interact with others if they wanted to “consume” certain goods (like art, culture, celebrations, music, religion, sports, politics, games, schools, therapy, etc.). Thus, people were inextricably linked to relational goods. Music was enjoyed in concert halls or ballrooms, sport in stadiums and movies in crowded movie theaters. Today, the market allows us to separate the relational aspect from many goods, leaving only the individual component. For example, I can listen to my iPod alone on my run in the park. Although I pass many other lonely runners, I don't actually meet anyone. Later, if I feel like doing so, I can hang out with friends. The same is applied to films, politics (rallies were replaced by monologues on TV) and even universities (there are people who enroll in online programs and get their degree without interacting with anyone). Human interaction has been removed from a great many products. The 'me and you' relationship has been replaced by 'me and a product' and 'you and a product'. A possible 'us' is always postponed for the future.
This is the kind of humanism that the capitalist market (not just any market), individuals and the freedom of choice have brought about. These Western and Christian-rooted values set people free from many obligatory relationships; the required “spheres” of life that their loved ones have no part in. However, one should read through research about the well-being of humans before evaluating the market's influence on people and trying to reform it. Over the last few decades, the consumption of relation-free goods has radically increased. Due to market competition and technological progress, consumer goods cost less today than ever before, as far as money and, more importantly, time are concerned.
It is easier and cheaper than ever to watch a movie at home; one doesn't even need to get out of bed! On the other hand, going to the movies or exercising with friends doesn't cost less than a hundred years ago, and investing in friends and family requires pretty much the same sacrifice (time, resources, love, …) as a thousand years ago. Besides, investing in friendship is risky because you may get hurt if your friends do not reciprocate. A very simple economic law teaches us that if we drastically reduce the price of a (consumer) good and keep the other constant (relational good), the latter will become much more “expensive” than the former. In other words, as the market separates products from relationships (in the name of freedom), the cost of relational goods continues to increase. “Days ago,” a friend told me, “I asked my Dad to come see my wife singing in a chorus. I rang the bell and he said he'd changed his mind. I didn't insist. It was raining and I knew that dressing up and leaving was much more “costly” than watching a movie on the living room couch.” He then added, “but he probably regretted his decision the next day.” What can be done about all this? Not much, but we should definitely support social goods by taxing consumer goods (we should particularly promote relational goods since a lack of personal ties makes people unhappy). We can also make use of education to bring about change.
Schools should educate their students about consumption and differences between types of goods; they must teach students how to distinguish consumer goods, which are here today and gone tomorrow, from relational goods, which are real investments for a good life. Furthermore, technology should serve to improve human relationships. For example, social groups and parishes can easily set a private “movie theater” with an inexpensive video projector and revive the magic and the joy of shared experiences. We must promote community building; the loss of community has impoverished us all.
Further commentaries by Luigino Bruni in Avvenire are available through the Avvenire Editorial
Translated by Cristian Sebok
    [checked_out] => 0
    [checked_out_time] => 0000-00-00 00:00:00
    [catid] => 888
    [created] => 2013-05-10 21:26:09
    [created_by] => 64
    [created_by_alias] => Luigino Bruni
    [state] => 1
    [modified] => 2020-08-23 20:47:43
    [modified_by] => 609
    [modified_by_name] => Super User
    [publish_up] => 2013-05-10 21:42:26
    [publish_down] => 0000-00-00 00:00:00
    [images] => {"image_intro":"","float_intro":"","image_intro_alt":"","image_intro_caption":"","image_fulltext":"","float_fulltext":"","image_fulltext_alt":"","image_fulltext_caption":""}
    [urls] => {"urla":null,"urlatext":"","targeta":"","urlb":null,"urlbtext":"","targetb":"","urlc":null,"urlctext":"","targetc":""}
    [attribs] => {"show_title":"","link_titles":"","show_intro":"","show_category":"","link_category":"","show_parent_category":"","link_parent_category":"","show_author":"","link_author":"","show_create_date":"","show_modify_date":"","show_publish_date":"","show_item_navigation":"","show_icons":"","show_print_icon":"","show_email_icon":"","show_vote":"","show_hits":"","show_noauth":"","urls_position":"","alternative_readmore":"","article_layout":"","show_publishing_options":"","show_article_options":"","show_urls_images_backend":"","show_urls_images_frontend":""}
    [metadata] => {"robots":"","author":"","rights":"","xreference":""}
    [metakey] => 
    [metadesc] => 
    [access] => 1
    [hits] => 4169
    [xreference] => 
    [featured] => 0
    [language] => en-GB
    [on_img_default] => 1
    [readmore] => 6205
    [ordering] => 230
    [category_title] => EN - Avvenire Editorials
    [category_route] => economia-civile/it-editoriali-vari/it-varie-editoriali-avvenire
    [category_access] => 1
    [category_alias] => en-avvenire-editorial
    [published] => 1
    [parents_published] => 1
    [lft] => 79
    [author] => Luigino Bruni
    [author_email] => ferrucci.anto@gmail.com
    [parent_title] => IT - Editoriali vari
    [parent_id] => 893
    [parent_route] => economia-civile/it-editoriali-vari
    [parent_alias] => it-editoriali-vari
    [rating] => 0
    [rating_count] => 0
    [alternative_readmore] => 
    [layout] => 
    [params] => Joomla\Registry\Registry Object
        (
            [data:protected] => stdClass Object
                (
                    [article_layout] => _:default
                    [show_title] => 1
                    [link_titles] => 1
                    [show_intro] => 1
                    [info_block_position] => 0
                    [info_block_show_title] => 1
                    [show_category] => 1
                    [link_category] => 1
                    [show_parent_category] => 1
                    [link_parent_category] => 1
                    [show_associations] => 0
                    [flags] => 1
                    [show_author] => 0
                    [link_author] => 0
                    [show_create_date] => 1
                    [show_modify_date] => 0
                    [show_publish_date] => 1
                    [show_item_navigation] => 1
                    [show_vote] => 0
                    [show_readmore] => 0
                    [show_readmore_title] => 0
                    [readmore_limit] => 100
                    [show_tags] => 1
                    [show_icons] => 1
                    [show_print_icon] => 1
                    [show_email_icon] => 1
                    [show_hits] => 0
                    [record_hits] => 1
                    [show_noauth] => 0
                    [urls_position] => 1
                    [captcha] => 
                    [show_publishing_options] => 1
                    [show_article_options] => 1
                    [save_history] => 1
                    [history_limit] => 10
                    [show_urls_images_frontend] => 0
                    [show_urls_images_backend] => 1
                    [targeta] => 0
                    [targetb] => 0
                    [targetc] => 0
                    [float_intro] => left
                    [float_fulltext] => left
                    [category_layout] => _:blog
                    [show_category_heading_title_text] => 0
                    [show_category_title] => 0
                    [show_description] => 0
                    [show_description_image] => 0
                    [maxLevel] => 0
                    [show_empty_categories] => 0
                    [show_no_articles] => 1
                    [show_subcat_desc] => 0
                    [show_cat_num_articles] => 0
                    [show_cat_tags] => 1
                    [show_base_description] => 1
                    [maxLevelcat] => -1
                    [show_empty_categories_cat] => 0
                    [show_subcat_desc_cat] => 0
                    [show_cat_num_articles_cat] => 0
                    [num_leading_articles] => 0
                    [num_intro_articles] => 14
                    [num_columns] => 2
                    [num_links] => 0
                    [multi_column_order] => 1
                    [show_subcategory_content] => -1
                    [show_pagination_limit] => 1
                    [filter_field] => hide
                    [show_headings] => 1
                    [list_show_date] => 0
                    [date_format] => 
                    [list_show_hits] => 1
                    [list_show_author] => 1
                    [list_show_votes] => 0
                    [list_show_ratings] => 0
                    [orderby_pri] => none
                    [orderby_sec] => rdate
                    [order_date] => published
                    [show_pagination] => 2
                    [show_pagination_results] => 1
                    [show_featured] => show
                    [show_feed_link] => 1
                    [feed_summary] => 0
                    [feed_show_readmore] => 0
                    [sef_advanced] => 1
                    [sef_ids] => 1
                    [custom_fields_enable] => 1
                    [show_page_heading] => 0
                    [layout_type] => blog
                    [menu_text] => 1
                    [menu_show] => 1
                    [secure] => 0
                    [helixultimatemenulayout] => {"width":600,"menualign":"right","megamenu":0,"showtitle":1,"faicon":"","customclass":"","dropdown":"right","badge":"","badge_position":"","badge_bg_color":"","badge_text_color":"","layout":[]}
                    [helixultimate_enable_page_title] => 1
                    [helixultimate_page_title_alt] => Avvenire Editorials
                    [helixultimate_page_subtitle] => Civil Economy
                    [helixultimate_page_title_heading] => h2
                    [page_title] => Avvenire Editorials
                    [page_description] => 
                    [page_rights] => 
                    [robots] => 
                    [access-view] => 1
                )

            [initialized:protected] => 1
            [separator] => .
        )

    [displayDate] => 2013-05-10 21:26:09
    [tags] => Joomla\CMS\Helper\TagsHelper Object
        (
            [tagsChanged:protected] => 
            [replaceTags:protected] => 
            [typeAlias] => 
            [itemTags] => Array
                (
                )

        )

    [slug] => 16538:back-to-the-theaters
    [parent_slug] => 893:it-editoriali-vari
    [catslug] => 888:en-avvenire-editorial
    [event] => stdClass Object
        (
            [afterDisplayTitle] => 
            [beforeDisplayContent] => 
            [afterDisplayContent] => 
        )

    [text] => 
Commentary – The market and human relationships.
By Luigino Bruni
Published in Avvenire on May 5, 2013
Movie theaters are not only businesses but a unique means to build relationships. However, lately a great number of them have had to close down due to the crisis. Unfortunately, they have been replaced by goods that better respond to the demands of today's consumeristic, lonely individuals. Some believe this change is a result of the law of the market. I agree that the market does sell goods against loneliness, and that the demand for such goods was created by the market itself. However, only a sector of the market.
    [jcfields] => Array
        (
        )

    [type] => intro
    [oddeven] => item-odd
)

stdClass Object
(
    [id] => 16540
    [title] => Eyes that Encourage Recovery
    [alias] => eyes-that-encourage-recovery
    [introtext] => 
Commentary – Genovesi's call to Italy (and South of Europe): Be yourself!
By Luigino Bruni
Published in Avvenire on April 28, 2013
The connected, interdependent networks making up the market economy can bring about both wonderful and terrifying outcomes. In times of prosperity, wealth is distributed among everyone, while during depressions problems are interconnected and amplified; the virtue of interdependence is replaced by a vicious cycle of people inflicting losses on one another. Customers don't pay, banks don't loan, and suppliers don't receive payment and are unable to pay their own debts. This process, like a maelstrom, spirals ever downwards swallowing factories, jobs, houses, lives.
    [fulltext] => 
Throughout Italy, but particularly in the South, and in southern Europe workers and the unemployed have been suffering. The crisis has canceled the economic development of the past two decades. I believe that it is possible that an economic recovery will make the South Europe's new center of gravity. Many talented people and potentialities from the South have been crushed and stifled by events in the recent and far past.
Latin and southern culture is full of blessings, but mainstream capitalists only see its wounds (shortcomings). Though we thought we had ended the unfortunate brain drain to the North, a new massive one has begun. The best of our young people migrate for “bread and dignity”. Southern Europe needs trust, esteem, and self-esteem; it needs “courage”, according to one of the fathers of Italy's Civil Economy, Antonio Genovesi. People today should read his works and more about him.
His book, Lessons of Civil Economy (a new edition will soon be released), is even more relevant today than back when it was written in 1765. Regarding southern Italy he wrote: “Their wines are served as nectar on the best tables, held in highest-esteem by England and even France, where Burgundy is intensely praised... It consists of counties covered with wool, linen, canapé, and various animal species; it is the country of cheese, wheat etc., and great minds... We should therefore have four times more money than the other nations; five times actually, if we include the oil, six for the wine, seven for the silk, and so on.” Therefore, the question is still the same: where is this money? “I'll never believe in the lack of talent – does one really think that colder climates produce sharper brains than warm ones? – nor in the absence of hard work;… I therefore conclude that we are short of courage and are misusing our labor.”
For Genovesi, the absence of “courage” and well-employed "labor" is due to: “The burden of finance encumbers the arts but not land and possessions. This has discouraged and devalued the arts.” These are indeed inspired words. The future of a nation is gloomy if it “discourages” and “devalues” the arts, i.e., if it taxes craftsmen and businesses while promoting speculation. In fact, our neo-feudal social and economic system (together with all other feudal regimes) is sustained by privileges that overvalue income from assets.
We have condemned this and will continue to do so. Genovesi saw quality and potential in the Italian economy and ingenuity in the soul of Italy and its people – besides their other evident attributes. He was aware though that, despite these virtues, there were also shortcomings; they are always present. In fact, after listing the virtues and merits of the kingdom, he pointed out that: “If a foreigner happens to read this article, he or she should keep in mind that I wrote it after chugging a dram of rhubarb on an empty stomach.” His optimistic writings inspired reforms and revolutions in the Kingdom of Naples. None managed to last long, but they were inspiring and followed by others.
The ability to promote pride and hope based on the national attributes of both past and present depends on the civil talent of governors and intellectuals; they can give a “soul” to the country. Through this they offer the people a “not yet fully realized” reality that is better than the one “already here” or which “once was”. When a nation doesn't have this ability, people only denigrate, criticize, curse, and infect each other with pessimism.
If we wish to boost our economy and civil society, we must produce income from art, culture, nature, history, food, wine, tourism, beauty, and the many other unique national and European assets. These are still under-valued and should be promoted, especially in the South. We are called upon to recover our economically productive identity. It is one not based on Germany or the USA, but based on the human and cultural capital we inherited from the past; this heritage is still capable of producing wealth. Our ancestors and nature have granted us extraordinary gifts: “Oh how bewildered are you! You have turned your back to nature that generously offers its true, long-lasting and blessed riches, and have followed bodiless bizarre fantasies. When will you ever wake up from these dreams?”.
Genovesi's words aren't enough, nor are the most inspiring thoughts from other philosophers or poets; much more is necessary to boost the economy. However, during hard times it is useful to seek help among the great visionaries; they can give us insights into how to find solutions from within and from the spirit of the world around us. Businesses, communities and people are bound together in a moral and civil network, which is full of hidden resources, goods and capital. If we are able to recognize this, we could produce jobs and income. Once a farmer told me: “I was hopeless. One morning though I walked out of my house and saw a warehouse. It had always been there, I just hadn't noticed it in the past years”.
Solutions are almost always under our noses, but in hard times we just don't see them. We are called upon to find our true capital and goods. The worst consequence of a crisis is when it blinds our souls and minds.
Further commentaries by Luigino Bruni in Avvenire are available through the Avvenire Editorial
Translated by Cristian Sebok

    [checked_out] => 0
    [checked_out_time] => 0000-00-00 00:00:00
    [catid] => 888
    [created] => 2013-05-08 15:19:14
    [created_by] => 64
    [created_by_alias] => Luigino Bruni
    [state] => 1
    [modified] => 2020-08-23 20:47:43
    [modified_by] => 609
    [modified_by_name] => Super User
    [publish_up] => 2013-05-09 09:32:50
    [publish_down] => 0000-00-00 00:00:00
    [images] => {"image_intro":"","float_intro":"","image_intro_alt":"","image_intro_caption":"","image_fulltext":"","float_fulltext":"","image_fulltext_alt":"","image_fulltext_caption":""}
    [urls] => {"urla":null,"urlatext":"","targeta":"","urlb":null,"urlbtext":"","targetb":"","urlc":null,"urlctext":"","targetc":""}
    [attribs] => {"show_title":"","link_titles":"","show_intro":"","show_category":"","link_category":"","show_parent_category":"","link_parent_category":"","show_author":"","link_author":"","show_create_date":"","show_modify_date":"","show_publish_date":"","show_item_navigation":"","show_icons":"","show_print_icon":"","show_email_icon":"","show_vote":"","show_hits":"","show_noauth":"","urls_position":"","alternative_readmore":"","article_layout":"","show_publishing_options":"","show_article_options":"","show_urls_images_backend":"","show_urls_images_frontend":""}
    [metadata] => {"robots":"","author":"","rights":"","xreference":""}
    [metakey] => 
    [metadesc] => 
    [access] => 1
    [hits] => 3724
    [xreference] => 
    [featured] => 0
    [language] => en-GB
    [on_img_default] => 1
    [readmore] => 6082
    [ordering] => 238
    [category_title] => EN - Avvenire Editorials
    [category_route] => economia-civile/it-editoriali-vari/it-varie-editoriali-avvenire
    [category_access] => 1
    [category_alias] => en-avvenire-editorial
    [published] => 1
    [parents_published] => 1
    [lft] => 79
    [author] => Luigino Bruni
    [author_email] => ferrucci.anto@gmail.com
    [parent_title] => IT - Editoriali vari
    [parent_id] => 893
    [parent_route] => economia-civile/it-editoriali-vari
    [parent_alias] => it-editoriali-vari
    [rating] => 0
    [rating_count] => 0
    [alternative_readmore] => 
    [layout] => 
    [params] => Joomla\Registry\Registry Object
        (
            [data:protected] => stdClass Object
                (
                    [article_layout] => _:default
                    [show_title] => 1
                    [link_titles] => 1
                    [show_intro] => 1
                    [info_block_position] => 0
                    [info_block_show_title] => 1
                    [show_category] => 1
                    [link_category] => 1
                    [show_parent_category] => 1
                    [link_parent_category] => 1
                    [show_associations] => 0
                    [flags] => 1
                    [show_author] => 0
                    [link_author] => 0
                    [show_create_date] => 1
                    [show_modify_date] => 0
                    [show_publish_date] => 1
                    [show_item_navigation] => 1
                    [show_vote] => 0
                    [show_readmore] => 0
                    [show_readmore_title] => 0
                    [readmore_limit] => 100
                    [show_tags] => 1
                    [show_icons] => 1
                    [show_print_icon] => 1
                    [show_email_icon] => 1
                    [show_hits] => 0
                    [record_hits] => 1
                    [show_noauth] => 0
                    [urls_position] => 1
                    [captcha] => 
                    [show_publishing_options] => 1
                    [show_article_options] => 1
                    [save_history] => 1
                    [history_limit] => 10
                    [show_urls_images_frontend] => 0
                    [show_urls_images_backend] => 1
                    [targeta] => 0
                    [targetb] => 0
                    [targetc] => 0
                    [float_intro] => left
                    [float_fulltext] => left
                    [category_layout] => _:blog
                    [show_category_heading_title_text] => 0
                    [show_category_title] => 0
                    [show_description] => 0
                    [show_description_image] => 0
                    [maxLevel] => 0
                    [show_empty_categories] => 0
                    [show_no_articles] => 1
                    [show_subcat_desc] => 0
                    [show_cat_num_articles] => 0
                    [show_cat_tags] => 1
                    [show_base_description] => 1
                    [maxLevelcat] => -1
                    [show_empty_categories_cat] => 0
                    [show_subcat_desc_cat] => 0
                    [show_cat_num_articles_cat] => 0
                    [num_leading_articles] => 0
                    [num_intro_articles] => 14
                    [num_columns] => 2
                    [num_links] => 0
                    [multi_column_order] => 1
                    [show_subcategory_content] => -1
                    [show_pagination_limit] => 1
                    [filter_field] => hide
                    [show_headings] => 1
                    [list_show_date] => 0
                    [date_format] => 
                    [list_show_hits] => 1
                    [list_show_author] => 1
                    [list_show_votes] => 0
                    [list_show_ratings] => 0
                    [orderby_pri] => none
                    [orderby_sec] => rdate
                    [order_date] => published
                    [show_pagination] => 2
                    [show_pagination_results] => 1
                    [show_featured] => show
                    [show_feed_link] => 1
                    [feed_summary] => 0
                    [feed_show_readmore] => 0
                    [sef_advanced] => 1
                    [sef_ids] => 1
                    [custom_fields_enable] => 1
                    [show_page_heading] => 0
                    [layout_type] => blog
                    [menu_text] => 1
                    [menu_show] => 1
                    [secure] => 0
                    [helixultimatemenulayout] => {"width":600,"menualign":"right","megamenu":0,"showtitle":1,"faicon":"","customclass":"","dropdown":"right","badge":"","badge_position":"","badge_bg_color":"","badge_text_color":"","layout":[]}
                    [helixultimate_enable_page_title] => 1
                    [helixultimate_page_title_alt] => Avvenire Editorials
                    [helixultimate_page_subtitle] => Civil Economy
                    [helixultimate_page_title_heading] => h2
                    [page_title] => Avvenire Editorials
                    [page_description] => 
                    [page_rights] => 
                    [robots] => 
                    [access-view] => 1
                )

            [initialized:protected] => 1
            [separator] => .
        )

    [displayDate] => 2013-05-08 15:19:14
    [tags] => Joomla\CMS\Helper\TagsHelper Object
        (
            [tagsChanged:protected] => 
            [replaceTags:protected] => 
            [typeAlias] => 
            [itemTags] => Array
                (
                )

        )

    [slug] => 16540:eyes-that-encourage-recovery
    [parent_slug] => 893:it-editoriali-vari
    [catslug] => 888:en-avvenire-editorial
    [event] => stdClass Object
        (
            [afterDisplayTitle] => 
            [beforeDisplayContent] => 
            [afterDisplayContent] => 
        )

    [text] => 
Commentary – Genovesi's call to Italy (and South of Europe): Be yourself!
By Luigino Bruni
Published in Avvenire on April 28, 2013
The connected, interdependent networks making up the market economy can bring about both wonderful and terrifying outcomes. In times of prosperity, wealth is distributed among everyone, while during depressions problems are interconnected and amplified; the virtue of interdependence is replaced by a vicious cycle of people inflicting losses on one another. Customers don't pay, banks don't loan, and suppliers don't receive payment and are unable to pay their own debts. This process, like a maelstrom, spirals ever downwards swallowing factories, jobs, houses, lives.
    [jcfields] => Array
        (
        )

    [type] => intro
    [oddeven] => item-odd
)

stdClass Object
(
    [id] => 16542
    [title] => Five and a Hundred
    [alias] => five-and-a-hundred
    [introtext] => 
Commentary – Recovering the purpose and productive capacity of capital to overcome the crisis.
By Luigino Bruni
Published in Avvenire on April 04, 2013

Crises, especially deep rooted and severe ones,  cause a loss of productive capacity in the economy and civil society, inhibiting the ability to create true economic, civil, political, cultural and scientific value; society unable to distinguish what is truly valuable. At the heart of the evolution of economies and civilizations is the following rule: when the productive power of society reaches its peak, its ability to continue to create ceases.  An economy's continued successes eventually extinguish societies' hopes and dynamism, which are both necessary for economic growth.
    [fulltext] => 
History and today's emerging economies confirm this rule. China – where I am now –, the Philippines and Brazil are booming thanks to their civic engagement and their desire and drive, socially and individually,  to develop. In fact, in these countries you can feel that the people, particularly children and the poor, live lives full of joy.
Moral and spiritual resources are not inherently renewable and society consumes them; sooner or later they run out. It's a ruthless yet indispensable process that forces some people and countries to get off while allowing others to get on the merry-go-round of wealth and prosperity. When the economy is expanding, civil and economic forces guarantee that capital (stock) serves to create income (flow): farms, houses, real-estates, savings and shares are used to ramp up the income from labor (salaries) and business (profit). Capital is important in this phase as long as it creates more income and is reinvested in development and for the common good.
Hope is the virtue which guides this period of growth. It allows us to consider capital (real and financial) an instrument, the fruitful talents that one should put to work, that makes stocks the means to produce flows. Our hope in the future product of the investment, which is worth “five”, makes it more valuable than the existing capital, which is worth “a hundred”. In fact, the flow, income, represents the productive capacity of an individual or their company. Good wheat will not usually accumulate in the granary. Similarly, there is an essential difference between farmers and mercenaries, investments and mere accumulation, entrepreneurs, who promote growth, and speculators, who spawn decline.
People are happy and fruitful when wealth produces income, while miserable and barren when it is accumulated for it's own sake. In Latin cultures representations of working tools, children and fertile crops (Campania felix) have symbolized happiness (felicitas). In both past and present, children have been symbols of happiness and fertility for families and peoples. The art of great cultures has usually chosen greedy characters, not poor ones, as the main icons of unhappiness. Misers are rich yet miserable since they cannot partake in the joy of creation while protecting their possessions; they are like capital sent (deported) to fiscal paradises (tax havens).
Businesses, economic systems and civilizations decline when the goal of production and capital becomes merely a means to increase capital. When this happens, fear replaces hope, wheat fills up barns instead of sustaining workers, and workers are ignored by the system. In economic terms, crises start when income (flows) serves only to create capital (stocks), while profit and salaries are saved rather than reinvested. Thus, entrepreneurs, who successfully started the growth of these economic and civil cycles, become speculators. They gather together in social classes and work primarily to maintain their previously acquired wealth and privileges. During the phase of happiness, trust and cooperation prevail, inspiring people to work together in new ventures. When the decline begins, suspicion spreads, colleagues become rivals and everyone focuses on protecting their own slice of revenue from others, potential thieves. Deteriorating social relationships increase distrust as the others (not us) are considered dishonest tax evaders; their wealth is a risk to ours. However, when economy is doing well “the market teaches us to treat the wealth and richness of others with respect” (John Stuart Mill, 1848). The creation of new pies are important, not the slice size of the old ones. In Italy the situation is even worse. A Sicilian entrepreneur once said to me: “We are able to fight over pies that we'll never make”.
Our crisis reveals that we are destroying the civil and religious capital that fostered the miraculous economic and social development of the past decades. A new economic, civil and moral miracle is necessary. After the Second World War, our parents and grandparents made bricks from the ruins and rebuilt their houses; this reaction to the inhuman bloodshed of war,  became the cornerstone of Europe's new community. Today we too are called on to build a better world and must gather the necessary resources from the ruins to build new houses and a new eco-nomy. Although our debris aren't made of cement and dust, this crisis ravages houses, factories, churches; it claims new victims while creating heroes and resistance movements. In other words, to find the necessary resources to make bricks out of the rubble, we must dig deep; the best stones aren't on the surface. We must dig down to those buried stones, which are ignored – like our communitarian nature –, that are usually regarded as stumbling blocks and thrown away. It is essential that we save these stones and make them the cornerstones of our new homes, economy and labor market.
Further commentaries by Luigino Bruni in Avvenire are available through the Avvenire Editorial menu.
Translated by Cristian Sebok
    [checked_out] => 0
    [checked_out_time] => 0000-00-00 00:00:00
    [catid] => 888
    [created] => 2013-04-17 14:53:11
    [created_by] => 64
    [created_by_alias] => Luigino Bruni
    [state] => 1
    [modified] => 2020-08-23 20:47:43
    [modified_by] => 609
    [modified_by_name] => Super User
    [publish_up] => 2013-04-17 15:06:40
    [publish_down] => 0000-00-00 00:00:00
    [images] => {"image_intro":"","float_intro":"","image_intro_alt":"","image_intro_caption":"","image_fulltext":"","float_fulltext":"","image_fulltext_alt":"","image_fulltext_caption":""}
    [urls] => {"urla":null,"urlatext":"","targeta":"","urlb":null,"urlbtext":"","targetb":"","urlc":null,"urlctext":"","targetc":""}
    [attribs] => {"show_title":"","link_titles":"","show_intro":"","show_category":"","link_category":"","show_parent_category":"","link_parent_category":"","show_author":"","link_author":"","show_create_date":"","show_modify_date":"","show_publish_date":"","show_item_navigation":"","show_icons":"","show_print_icon":"","show_email_icon":"","show_vote":"","show_hits":"","show_noauth":"","urls_position":"","alternative_readmore":"","article_layout":"","show_publishing_options":"","show_article_options":"","show_urls_images_backend":"","show_urls_images_frontend":""}
    [metadata] => {"robots":"","author":"","rights":"","xreference":""}
    [metakey] => 
    [metadesc] => 
    [access] => 1
    [hits] => 3460
    [xreference] => 
    [featured] => 0
    [language] => en-GB
    [on_img_default] => 1
    [readmore] => 5659
    [ordering] => 218
    [category_title] => EN - Avvenire Editorials
    [category_route] => economia-civile/it-editoriali-vari/it-varie-editoriali-avvenire
    [category_access] => 1
    [category_alias] => en-avvenire-editorial
    [published] => 1
    [parents_published] => 1
    [lft] => 79
    [author] => Luigino Bruni
    [author_email] => ferrucci.anto@gmail.com
    [parent_title] => IT - Editoriali vari
    [parent_id] => 893
    [parent_route] => economia-civile/it-editoriali-vari
    [parent_alias] => it-editoriali-vari
    [rating] => 0
    [rating_count] => 0
    [alternative_readmore] => 
    [layout] => 
    [params] => Joomla\Registry\Registry Object
        (
            [data:protected] => stdClass Object
                (
                    [article_layout] => _:default
                    [show_title] => 1
                    [link_titles] => 1
                    [show_intro] => 1
                    [info_block_position] => 0
                    [info_block_show_title] => 1
                    [show_category] => 1
                    [link_category] => 1
                    [show_parent_category] => 1
                    [link_parent_category] => 1
                    [show_associations] => 0
                    [flags] => 1
                    [show_author] => 0
                    [link_author] => 0
                    [show_create_date] => 1
                    [show_modify_date] => 0
                    [show_publish_date] => 1
                    [show_item_navigation] => 1
                    [show_vote] => 0
                    [show_readmore] => 0
                    [show_readmore_title] => 0
                    [readmore_limit] => 100
                    [show_tags] => 1
                    [show_icons] => 1
                    [show_print_icon] => 1
                    [show_email_icon] => 1
                    [show_hits] => 0
                    [record_hits] => 1
                    [show_noauth] => 0
                    [urls_position] => 1
                    [captcha] => 
                    [show_publishing_options] => 1
                    [show_article_options] => 1
                    [save_history] => 1
                    [history_limit] => 10
                    [show_urls_images_frontend] => 0
                    [show_urls_images_backend] => 1
                    [targeta] => 0
                    [targetb] => 0
                    [targetc] => 0
                    [float_intro] => left
                    [float_fulltext] => left
                    [category_layout] => _:blog
                    [show_category_heading_title_text] => 0
                    [show_category_title] => 0
                    [show_description] => 0
                    [show_description_image] => 0
                    [maxLevel] => 0
                    [show_empty_categories] => 0
                    [show_no_articles] => 1
                    [show_subcat_desc] => 0
                    [show_cat_num_articles] => 0
                    [show_cat_tags] => 1
                    [show_base_description] => 1
                    [maxLevelcat] => -1
                    [show_empty_categories_cat] => 0
                    [show_subcat_desc_cat] => 0
                    [show_cat_num_articles_cat] => 0
                    [num_leading_articles] => 0
                    [num_intro_articles] => 14
                    [num_columns] => 2
                    [num_links] => 0
                    [multi_column_order] => 1
                    [show_subcategory_content] => -1
                    [show_pagination_limit] => 1
                    [filter_field] => hide
                    [show_headings] => 1
                    [list_show_date] => 0
                    [date_format] => 
                    [list_show_hits] => 1
                    [list_show_author] => 1
                    [list_show_votes] => 0
                    [list_show_ratings] => 0
                    [orderby_pri] => none
                    [orderby_sec] => rdate
                    [order_date] => published
                    [show_pagination] => 2
                    [show_pagination_results] => 1
                    [show_featured] => show
                    [show_feed_link] => 1
                    [feed_summary] => 0
                    [feed_show_readmore] => 0
                    [sef_advanced] => 1
                    [sef_ids] => 1
                    [custom_fields_enable] => 1
                    [show_page_heading] => 0
                    [layout_type] => blog
                    [menu_text] => 1
                    [menu_show] => 1
                    [secure] => 0
                    [helixultimatemenulayout] => {"width":600,"menualign":"right","megamenu":0,"showtitle":1,"faicon":"","customclass":"","dropdown":"right","badge":"","badge_position":"","badge_bg_color":"","badge_text_color":"","layout":[]}
                    [helixultimate_enable_page_title] => 1
                    [helixultimate_page_title_alt] => Avvenire Editorials
                    [helixultimate_page_subtitle] => Civil Economy
                    [helixultimate_page_title_heading] => h2
                    [page_title] => Avvenire Editorials
                    [page_description] => 
                    [page_rights] => 
                    [robots] => 
                    [access-view] => 1
                )

            [initialized:protected] => 1
            [separator] => .
        )

    [displayDate] => 2013-04-17 14:53:11
    [tags] => Joomla\CMS\Helper\TagsHelper Object
        (
            [tagsChanged:protected] => 
            [replaceTags:protected] => 
            [typeAlias] => 
            [itemTags] => Array
                (
                )

        )

    [slug] => 16542:five-and-a-hundred
    [parent_slug] => 893:it-editoriali-vari
    [catslug] => 888:en-avvenire-editorial
    [event] => stdClass Object
        (
            [afterDisplayTitle] => 
            [beforeDisplayContent] => 
            [afterDisplayContent] => 
        )

    [text] => 
Commentary – Recovering the purpose and productive capacity of capital to overcome the crisis.
By Luigino Bruni
Published in Avvenire on April 04, 2013

Crises, especially deep rooted and severe ones,  cause a loss of productive capacity in the economy and civil society, inhibiting the ability to create true economic, civil, political, cultural and scientific value; society unable to distinguish what is truly valuable. At the heart of the evolution of economies and civilizations is the following rule: when the productive power of society reaches its peak, its ability to continue to create ceases.  An economy's continued successes eventually extinguish societies' hopes and dynamism, which are both necessary for economic growth.
    [jcfields] => Array
        (
        )

    [type] => intro
    [oddeven] => item-odd
)

stdClass Object
(
    [id] => 16544
    [title] => Active on Saturday
    [alias] => active-on-saturday
    [introtext] => 
Commentary – Society and the economy, women and charisms
By Luigino Bruni
Published in Avvenire on March 30, 2013

It has never been more clear that the political, civil, and economic world we built in the 20th century is over and far from “resurrection”. It's Saturday, and the new world has 'not yet' been fully realized. Actually, it is not 'here' at all. There are plenty of Holy Saturdays in History, and many of them have marked profound change. European humanism flourished under Christianity, which is rooted in the Holy Saturday, the time between death and resurrection. As a matter of fact, Salvation History repeats itself throughout the history of humanity. One should consider Holy Saturday something more than just an interval or a period of emptiness, absence, hibernation, and expectation.
    [fulltext] => 
In deed, it is the beginning of a new era, and as such it is a period of activity, vigil, and presence. While the fearful and disillusioned apostles hide themselves, unable to react to the great crisis, some other people, particularly a group of women, don't flee. In fact, as Carlo Maria Martini wrote in 2000, on Saturday we can rely on the presence of Mary, the mother of Jesus. While the men run away, the women stay and don't leave; they're active on Saturday as they work and watch. Given their culture, the way those women acted revealed three messages. First of all, they highlighted the importance of life and our bodies, even when wounded, or dead; in fact, in spite of the stone that blocked it's opening, they still went to the tomb to anoint the body. The second message is regarding the precious role of the poor: Women had no say and, as fragile and vulnerable beings, were considered to be among the dregs of society. However, these women didn't flee from the great trial as they persevered and continued to work full of hope.
Mary and the women represented the charisms in those circumstances (this is the third message). Such spiritual approach was naturally familiar to them, resulting in the prayer 'Hail Mary full of grace (charis)', or full of 'charis-ma' (and of graciousness). In fact, the notorious theologian Hans Urs Von Balthasar often took the “Charismatic principle” to be synonymous with the “Marian principle”. We know that charism is a gift that allows people to look further ahead, to see things that others – in this case the apostles – don't see. And those who see differently act differently. If we learn how to live well on “Saturday” time, our society and the economy may rise again from the dark.
Today people also run away from the crisis (living in fiscal paradises, immaterial virtual communities, or in cynical and apathetic social circles). We are in need of people who are “active on Saturday”, such as the many women who are forgotten by our society. We cry out for charisms. During history's “Saturday” periods, institutions have decayed and fallen apart. However, humanity has been saved thanks to the charisms and to those, particularly women, who managed to stand still under the cross or next to the tombs of their times; they hoped and worked for a new world. There was more than merely an empty gap between the fall of the Roman Empire and the rebirth of the Italian and European civil society. Monastic charisms discretely watched over Europe during this transition, replacing the old institutions and creating new ones, reinventing Europe.
Furthermore, between the decline of the ancien régime and the rise of modern social states, thousands of charismatic institutions flourished. Inspired by grace's (charis/charitas) creativity, these institutions implemented new ways of healing traditional and modern kinds of misery and social exclusion, while also educating women and men throughout the generations. The same occurred between the Industrial Revolution and the advent of the Social State, and in the gap between fascism and democracy. In India, Gandhi, Mother Theresa, and Nancy Pereira's systems of microcredit are further examples of this progress. The charisms are the first to be aware of a difficult situation and, just as Mary did in the wedding at Cana, they cry out: “They have no more wine!” The charisms played a major role in history's “Holy Saturdays”; they are the light which guides humanity through the dark passage between Friday and Sunday. We now live in a “Saturday” period, which suffers from the lack of charismatic eyes. Charisms don't exist or, if they do, are rejected from the public, economic, and political spheres.
In addition, it's disappointing to see that experts, professors, and intellectuals are called on to help us out of the shameful political-economic swamp we are in. For a long while their moral resources have shown to be insufficient to move the stone blocking the tomb... We don't need technical knowledge to remove the stone, but rather mystics, charisms, and prophets. They see things from the resurrection's perspective, i.e they notice when the wine is missing and are able to quickly solve the problem. Moreover, these people, men and mainly women, aren't trained to be what they are. Nevertheless, although small in quantity, the charisms are still alive and fruitful. Their voice is the voice of the poor to the poor and they should make it heard. These charisms are gifts to benefit the common good. Thus, the lay, civil, and political institutions they create should develop political plans.
When there aren't charisms or their voices go unheard, an institution can neither see nor promote the common good, particularly in times of “Saturday”. Our crisis is above all a spiritual one. The fall of ideologies has stopped the motor of the symbolic factory that produced our civil and economic systems. When a true paradise decays, artificial and limited paradises take over, soon creating a true hell.
Let us look at this “Saturday” through the eyes of the charisms.
Further commentaries by Luigino Bruni in Avvenire are available through the Avvenire Editorial menu.
Translated by Cristian Sebok
    [checked_out] => 0
    [checked_out_time] => 0000-00-00 00:00:00
    [catid] => 888
    [created] => 2013-04-04 10:14:38
    [created_by] => 64
    [created_by_alias] => Luigino Bruni
    [state] => 1
    [modified] => 2020-08-23 20:47:43
    [modified_by] => 609
    [modified_by_name] => Super User
    [publish_up] => 2013-04-04 10:50:17
    [publish_down] => 0000-00-00 00:00:00
    [images] => {"image_intro":"","float_intro":"","image_intro_alt":"","image_intro_caption":"","image_fulltext":"","float_fulltext":"","image_fulltext_alt":"","image_fulltext_caption":""}
    [urls] => {"urla":null,"urlatext":"","targeta":"","urlb":null,"urlbtext":"","targetb":"","urlc":null,"urlctext":"","targetc":""}
    [attribs] => {"show_title":"","link_titles":"","show_intro":"","show_category":"","link_category":"","show_parent_category":"","link_parent_category":"","show_author":"","link_author":"","show_create_date":"","show_modify_date":"","show_publish_date":"","show_item_navigation":"","show_icons":"","show_print_icon":"","show_email_icon":"","show_vote":"","show_hits":"","show_noauth":"","urls_position":"","alternative_readmore":"","article_layout":"","show_publishing_options":"","show_article_options":"","show_urls_images_backend":"","show_urls_images_frontend":""}
    [metadata] => {"robots":"","author":"","rights":"","xreference":""}
    [metakey] => 
    [metadesc] => 
    [access] => 1
    [hits] => 3460
    [xreference] => 
    [featured] => 0
    [language] => en-GB
    [on_img_default] => 1
    [readmore] => 5940
    [ordering] => 210
    [category_title] => EN - Avvenire Editorials
    [category_route] => economia-civile/it-editoriali-vari/it-varie-editoriali-avvenire
    [category_access] => 1
    [category_alias] => en-avvenire-editorial
    [published] => 1
    [parents_published] => 1
    [lft] => 79
    [author] => Luigino Bruni
    [author_email] => ferrucci.anto@gmail.com
    [parent_title] => IT - Editoriali vari
    [parent_id] => 893
    [parent_route] => economia-civile/it-editoriali-vari
    [parent_alias] => it-editoriali-vari
    [rating] => 0
    [rating_count] => 0
    [alternative_readmore] => 
    [layout] => 
    [params] => Joomla\Registry\Registry Object
        (
            [data:protected] => stdClass Object
                (
                    [article_layout] => _:default
                    [show_title] => 1
                    [link_titles] => 1
                    [show_intro] => 1
                    [info_block_position] => 0
                    [info_block_show_title] => 1
                    [show_category] => 1
                    [link_category] => 1
                    [show_parent_category] => 1
                    [link_parent_category] => 1
                    [show_associations] => 0
                    [flags] => 1
                    [show_author] => 0
                    [link_author] => 0
                    [show_create_date] => 1
                    [show_modify_date] => 0
                    [show_publish_date] => 1
                    [show_item_navigation] => 1
                    [show_vote] => 0
                    [show_readmore] => 0
                    [show_readmore_title] => 0
                    [readmore_limit] => 100
                    [show_tags] => 1
                    [show_icons] => 1
                    [show_print_icon] => 1
                    [show_email_icon] => 1
                    [show_hits] => 0
                    [record_hits] => 1
                    [show_noauth] => 0
                    [urls_position] => 1
                    [captcha] => 
                    [show_publishing_options] => 1
                    [show_article_options] => 1
                    [save_history] => 1
                    [history_limit] => 10
                    [show_urls_images_frontend] => 0
                    [show_urls_images_backend] => 1
                    [targeta] => 0
                    [targetb] => 0
                    [targetc] => 0
                    [float_intro] => left
                    [float_fulltext] => left
                    [category_layout] => _:blog
                    [show_category_heading_title_text] => 0
                    [show_category_title] => 0
                    [show_description] => 0
                    [show_description_image] => 0
                    [maxLevel] => 0
                    [show_empty_categories] => 0
                    [show_no_articles] => 1
                    [show_subcat_desc] => 0
                    [show_cat_num_articles] => 0
                    [show_cat_tags] => 1
                    [show_base_description] => 1
                    [maxLevelcat] => -1
                    [show_empty_categories_cat] => 0
                    [show_subcat_desc_cat] => 0
                    [show_cat_num_articles_cat] => 0
                    [num_leading_articles] => 0
                    [num_intro_articles] => 14
                    [num_columns] => 2
                    [num_links] => 0
                    [multi_column_order] => 1
                    [show_subcategory_content] => -1
                    [show_pagination_limit] => 1
                    [filter_field] => hide
                    [show_headings] => 1
                    [list_show_date] => 0
                    [date_format] => 
                    [list_show_hits] => 1
                    [list_show_author] => 1
                    [list_show_votes] => 0
                    [list_show_ratings] => 0
                    [orderby_pri] => none
                    [orderby_sec] => rdate
                    [order_date] => published
                    [show_pagination] => 2
                    [show_pagination_results] => 1
                    [show_featured] => show
                    [show_feed_link] => 1
                    [feed_summary] => 0
                    [feed_show_readmore] => 0
                    [sef_advanced] => 1
                    [sef_ids] => 1
                    [custom_fields_enable] => 1
                    [show_page_heading] => 0
                    [layout_type] => blog
                    [menu_text] => 1
                    [menu_show] => 1
                    [secure] => 0
                    [helixultimatemenulayout] => {"width":600,"menualign":"right","megamenu":0,"showtitle":1,"faicon":"","customclass":"","dropdown":"right","badge":"","badge_position":"","badge_bg_color":"","badge_text_color":"","layout":[]}
                    [helixultimate_enable_page_title] => 1
                    [helixultimate_page_title_alt] => Avvenire Editorials
                    [helixultimate_page_subtitle] => Civil Economy
                    [helixultimate_page_title_heading] => h2
                    [page_title] => Avvenire Editorials
                    [page_description] => 
                    [page_rights] => 
                    [robots] => 
                    [access-view] => 1
                )

            [initialized:protected] => 1
            [separator] => .
        )

    [displayDate] => 2013-04-04 10:14:38
    [tags] => Joomla\CMS\Helper\TagsHelper Object
        (
            [tagsChanged:protected] => 
            [replaceTags:protected] => 
            [typeAlias] => 
            [itemTags] => Array
                (
                )

        )

    [slug] => 16544:active-on-saturday
    [parent_slug] => 893:it-editoriali-vari
    [catslug] => 888:en-avvenire-editorial
    [event] => stdClass Object
        (
            [afterDisplayTitle] => 
            [beforeDisplayContent] => 
            [afterDisplayContent] => 
        )

    [text] => 
Commentary – Society and the economy, women and charisms
By Luigino Bruni
Published in Avvenire on March 30, 2013

It has never been more clear that the political, civil, and economic world we built in the 20th century is over and far from “resurrection”. It's Saturday, and the new world has 'not yet' been fully realized. Actually, it is not 'here' at all. There are plenty of Holy Saturdays in History, and many of them have marked profound change. European humanism flourished under Christianity, which is rooted in the Holy Saturday, the time between death and resurrection. As a matter of fact, Salvation History repeats itself throughout the history of humanity. One should consider Holy Saturday something more than just an interval or a period of emptiness, absence, hibernation, and expectation.
    [jcfields] => Array
        (
        )

    [type] => intro
    [oddeven] => item-odd
)

stdClass Object
(
    [id] => 16548
    [title] => Sister Beauty
    [alias] => sister-beauty
    [introtext] => 
Commentary – Beauty brought about the Economy and Civility in Italy. Let’s protect it and start producing it again.
By Luigino Bruni
Published in Avvenire on March 17, 2013

Beauty’s civil and economic virtues are vital for us. Beauty is necessary to renew the economy and labor market, to establish new schools and universities, and to guarantee care for those who didn’t choose to be poor. The old and new kinds of poverty afflicting the poor can only be overcome through the beautiful poverty of St. Francis. Although the Italian economy and civil life “produced” (artistic, musical, urban…) beauty, it was beauty that first brought about the economy and civil life.

    [fulltext] => 
Anything made in Italy has been precious for centuries. Artisans and workers of all periods have made this true. They grew up surrounded by cathedrals, piazzas, valleys, seas, and mountains, and were thereby nourished by beauty. So we must realize that it is not only raw material, capital, and labor that are inputs for our economy; Dante, Pinocchio, Fellini, stories, landscapes, frescos, churches, are the basis for national production. Beauty becomes translated into designs, cars, shoes, outfits, foods.
Food and wine tourism attract people to, for example, Umbria and Sicily. In such places one will not only “consume” accommodations, food, and wine, but will “eat and drink” the beauty accumulated over thousands of years of culture and in the landscape (one should bear in mind that although the entrepreneur sells this product, part of it's price isn't his; this is also true considering taxes). Economic value was created when people started adding value to products through beauty; when producers learned how to express beauty they translated it into products, goods, the economy, and welfare. Today we continuously consume beauty but are no longer capable of producing it, other than in very small quantities. We should start creating beauty once more so that goods and labor may flourish again. Beauty cannot be planned for in business schools or political forums; it is the fruit of graciousness. Grace (Charis in Greek) is the root of beauty (also gracefulness) itself, and it inspires love for places, cities, and regions.
It may not be as obvious today as in the past, but beauty is essential in maintaining good schools and universities. Currently they lack not only of economic and financial resources, but also beauty. Our children and youth should receive their education and develop their personalities in the most beautiful places. However, these places are in the hands of banks and speculators while students are crowded together in forgotten, decaying buildings. I just don’t know how one can teach, let alone how students can encounter and get to know Socrates, Pythagoras, and Leopardi, in such an ugly environment.
Clear-sighted people working in schools know that classrooms, walls and yards speak and teach as well. They are “colleagues” who communicate in a non verbal language just as vivid as ours. Children are aware of this and have learned it from fairy tales and cartoons where grasshoppers, animals, and plants also speak, and where houses can open their eyes and smile. Evidentially children aren't simply incomplete grown-ups; they have something more than the adults, though this is eventually lost in time. Such an approach to beauty is necessary if true child-adult reciprocity is to be fostered. However, in schools today this is what happens: A child reads a poem of Ungaretti and a few minutes later runs outside, wishing to experience the mystery of poetry in real life (either one lives poetry in one’s own flesh, or it’s useless, it can even be harmful). The scruffy and decayed recreation space they play in doesn’t allow the student to learn the desired exercise in freedom and truth. Thus, the next day the teacher has to start again from scratch, a task worthy of Sisyphus. In short, a school is good if it’s beautiful.
Demand for beauty is even more urgent among the poor. In times gone by the population of a town, including the poor, would frequent the most beautiful places, namely the cathedrals and churches. It's stunning to think that Giotto’s and Caravaggio’s frescos decorated the rooms that offered shelter to poor, simple, humble and illiterate people. The harsh burden of a short life filled with struggle was eased by the gift of art. Artists and patrons handed the poor part of the richness that was once taken from them.
Of course back then there was also a lot of opulence and private wealth that was not shared with the poor. Today however, despite the French Revolution and democracy, even less beauty (wealth) is shared than before. Wealth is now produced by the financial market and then concentrated in fiscal paradises, in invisible and extremely private real-estate, or other assets. Towns are not at all made more beautiful by mansions of millionaires. People don’t see them, let alone live in them. They represent an uncivilized kind of wealth; they are neither in nor for the city. Thus, the luxury and pomp confined within their walls aren’t true to beauty. The inhabitants themselves won't enjoy its beauty as long as it remains hidden to others, mainly to the poor. “You chose to be condemned for life to enjoy only what brings joy to all”; the concept in this lovely verse by David Maria Turoldo is actually true for everyone. “In my cooperative”  a civil entrepreneur once told me “there will be very competent hairdressers, because” he continued “if an old lady breaks her thighbone, as long as she doesn’t feel beautiful she will not be cured, she might even let herself die”.
True beauty is therapeutic. Hideous surroundings may avoid cure or even cause death. When poor people are helped and offered shelter in an agreeable environment they will be capable of giving the first step out of their unfortunate condition. Beauty brings out the best in us. Beauty therefore is not a luxury good but is a necessary good that should go hand in hand with dignity and poverty. Let’s fill our cities, companies, and schools with beauty so we will not run out of the spiritual and symbolic strength to start again.
Further commentaries by Luigino Bruni in Avvenire are available through the Avvenire Editorial menu. 
Translated by Cristian Sebok
    [checked_out] => 0
    [checked_out_time] => 0000-00-00 00:00:00
    [catid] => 888
    [created] => 2013-03-24 12:45:41
    [created_by] => 64
    [created_by_alias] => Luigino Bruni
    [state] => 1
    [modified] => 2020-08-23 20:48:21
    [modified_by] => 609
    [modified_by_name] => Super User
    [publish_up] => 2013-03-24 12:57:21
    [publish_down] => 0000-00-00 00:00:00
    [images] => {"image_intro":"","float_intro":"","image_intro_alt":"","image_intro_caption":"","image_fulltext":"","float_fulltext":"","image_fulltext_alt":"","image_fulltext_caption":""}
    [urls] => {"urla":false,"urlatext":"","targeta":"","urlb":false,"urlbtext":"","targetb":"","urlc":false,"urlctext":"","targetc":""}
    [attribs] => {"article_layout":"","show_title":"","link_titles":"","show_tags":"","show_intro":"","info_block_position":"","info_block_show_title":"","show_category":"","link_category":"","show_parent_category":"","link_parent_category":"","show_associations":"","show_author":"","link_author":"","show_create_date":"","show_modify_date":"","show_publish_date":"","show_item_navigation":"","show_icons":"","show_print_icon":"","show_email_icon":"","show_vote":"","show_hits":"","show_noauth":"","urls_position":"","alternative_readmore":"","article_page_title":"","show_publishing_options":"","show_article_options":"","show_urls_images_backend":"","show_urls_images_frontend":"","helix_ultimate_image":"","helix_ultimate_image_alt_txt":"","helix_ultimate_article_format":"standard","helix_ultimate_audio":"","helix_ultimate_gallery":"","helix_ultimate_video":""}
    [metadata] => {"robots":"","author":"","rights":"","xreference":""}
    [metakey] => 
    [metadesc] => 
    [access] => 1
    [hits] => 4008
    [xreference] => 
    [featured] => 0
    [language] => en-GB
    [on_img_default] => 1
    [readmore] => 6144
    [ordering] => 197
    [category_title] => EN - Avvenire Editorials
    [category_route] => economia-civile/it-editoriali-vari/it-varie-editoriali-avvenire
    [category_access] => 1
    [category_alias] => en-avvenire-editorial
    [published] => 1
    [parents_published] => 1
    [lft] => 79
    [author] => Luigino Bruni
    [author_email] => ferrucci.anto@gmail.com
    [parent_title] => IT - Editoriali vari
    [parent_id] => 893
    [parent_route] => economia-civile/it-editoriali-vari
    [parent_alias] => it-editoriali-vari
    [rating] => 0
    [rating_count] => 0
    [alternative_readmore] => 
    [layout] => 
    [params] => Joomla\Registry\Registry Object
        (
            [data:protected] => stdClass Object
                (
                    [article_layout] => _:default
                    [show_title] => 1
                    [link_titles] => 1
                    [show_intro] => 1
                    [info_block_position] => 0
                    [info_block_show_title] => 1
                    [show_category] => 1
                    [link_category] => 1
                    [show_parent_category] => 1
                    [link_parent_category] => 1
                    [show_associations] => 0
                    [flags] => 1
                    [show_author] => 0
                    [link_author] => 0
                    [show_create_date] => 1
                    [show_modify_date] => 0
                    [show_publish_date] => 1
                    [show_item_navigation] => 1
                    [show_vote] => 0
                    [show_readmore] => 0
                    [show_readmore_title] => 0
                    [readmore_limit] => 100
                    [show_tags] => 1
                    [show_icons] => 1
                    [show_print_icon] => 1
                    [show_email_icon] => 1
                    [show_hits] => 0
                    [record_hits] => 1
                    [show_noauth] => 0
                    [urls_position] => 1
                    [captcha] => 
                    [show_publishing_options] => 1
                    [show_article_options] => 1
                    [save_history] => 1
                    [history_limit] => 10
                    [show_urls_images_frontend] => 0
                    [show_urls_images_backend] => 1
                    [targeta] => 0
                    [targetb] => 0
                    [targetc] => 0
                    [float_intro] => left
                    [float_fulltext] => left
                    [category_layout] => _:blog
                    [show_category_heading_title_text] => 0
                    [show_category_title] => 0
                    [show_description] => 0
                    [show_description_image] => 0
                    [maxLevel] => 0
                    [show_empty_categories] => 0
                    [show_no_articles] => 1
                    [show_subcat_desc] => 0
                    [show_cat_num_articles] => 0
                    [show_cat_tags] => 1
                    [show_base_description] => 1
                    [maxLevelcat] => -1
                    [show_empty_categories_cat] => 0
                    [show_subcat_desc_cat] => 0
                    [show_cat_num_articles_cat] => 0
                    [num_leading_articles] => 0
                    [num_intro_articles] => 14
                    [num_columns] => 2
                    [num_links] => 0
                    [multi_column_order] => 1
                    [show_subcategory_content] => -1
                    [show_pagination_limit] => 1
                    [filter_field] => hide
                    [show_headings] => 1
                    [list_show_date] => 0
                    [date_format] => 
                    [list_show_hits] => 1
                    [list_show_author] => 1
                    [list_show_votes] => 0
                    [list_show_ratings] => 0
                    [orderby_pri] => none
                    [orderby_sec] => rdate
                    [order_date] => published
                    [show_pagination] => 2
                    [show_pagination_results] => 1
                    [show_featured] => show
                    [show_feed_link] => 1
                    [feed_summary] => 0
                    [feed_show_readmore] => 0
                    [sef_advanced] => 1
                    [sef_ids] => 1
                    [custom_fields_enable] => 1
                    [show_page_heading] => 0
                    [layout_type] => blog
                    [menu_text] => 1
                    [menu_show] => 1
                    [secure] => 0
                    [helixultimatemenulayout] => {"width":600,"menualign":"right","megamenu":0,"showtitle":1,"faicon":"","customclass":"","dropdown":"right","badge":"","badge_position":"","badge_bg_color":"","badge_text_color":"","layout":[]}
                    [helixultimate_enable_page_title] => 1
                    [helixultimate_page_title_alt] => Avvenire Editorials
                    [helixultimate_page_subtitle] => Civil Economy
                    [helixultimate_page_title_heading] => h2
                    [page_title] => Avvenire Editorials
                    [page_description] => 
                    [page_rights] => 
                    [robots] => 
                    [access-view] => 1
                )

            [initialized:protected] => 1
            [separator] => .
        )

    [displayDate] => 2013-03-24 12:45:41
    [tags] => Joomla\CMS\Helper\TagsHelper Object
        (
            [tagsChanged:protected] => 
            [replaceTags:protected] => 
            [typeAlias] => 
            [itemTags] => Array
                (
                )

        )

    [slug] => 16548:sister-beauty
    [parent_slug] => 893:it-editoriali-vari
    [catslug] => 888:en-avvenire-editorial
    [event] => stdClass Object
        (
            [afterDisplayTitle] => 
            [beforeDisplayContent] => 
            [afterDisplayContent] => 
        )

    [text] => 
Commentary – Beauty brought about the Economy and Civility in Italy. Let’s protect it and start producing it again.
By Luigino Bruni
Published in Avvenire on March 17, 2013

Beauty’s civil and economic virtues are vital for us. Beauty is necessary to renew the economy and labor market, to establish new schools and universities, and to guarantee care for those who didn’t choose to be poor. The old and new kinds of poverty afflicting the poor can only be overcome through the beautiful poverty of St. Francis. Although the Italian economy and civil life “produced” (artistic, musical, urban…) beauty, it was beauty that first brought about the economy and civil life.

    [jcfields] => Array
        (
        )

    [type] => intro
    [oddeven] => item-odd
)